Momo Cakes & Cookies
A brand strategy, identity and packaging system for a Lagos bakery.
Overview
Momo Cakes is a Lagos-based bakery making custom cakes, cupcakes, cookies and sweet treats from fresh ingredients at prices the everyday Nigerian can afford. Its ambition: to become Nigeria’s go-to for cake snacks that make every day a little sweeter.
At Revent Technologies I designed the brand strategy deck and the demo brand: personas, a three-phase roadmap, logo routes, colour, type, packaging and a digital transformation plan.
It started with two people: the birthday kid and the busy mum.
Personas grounded every decision: an eight-year-old who wants the best party ever, and a mother of two who wants happy memories without the stress.
Three logo routes, one loud and joyful system.
A stacked, blocky MOMO with a little spark became the lead: bold enough for a cupcake wrapper, simple enough for a cap.
Typography: Satoshi
Packaging that sells from the shelf.
Flavour-coded cupcake wrappers, cookie bags, cake boxes, caps, tees and stationery, then a website and an ordering app in the digital phase.
