Amel Susan
Campaigns, activations and a Canadian launch for a Nigerian food brand.
Overview
Amel Susan makes 3-in-1 custard, cocoa powder and everyday breakfast staples: “your companion for more”. I design its social campaigns, retail activations and launch content.
The brand runs on sunshine yellow and a red script logo, so the work is bright, appetising and loud enough to win attention on a busy timeline or a busy market floor.
Moments people already celebrate.
Independence Day, World Chocolate Day and Christmas: the product shows up inside the occasion rather than interrupting it.
Every day is a reason to make something.
Product-led print and social ads for the everyday: the secret ingredient to better baking, and a custard bowl that says “Yummy!” before you read a word.
Out of the feed and onto the ground.
Exhibition booths, a branded kiosk with dimensioned panels, a canopy, a retail display stand, and beach umbrellas carrying “Triple Delight” and “A Taste That Gives More!”.
Attention, Canadians: there’s a new sheriff in town.
A launch video announcing Amel Susan on shelves in Canadian African stores, with every store named and pinned.