EBO
Brand guidelines, the Vettify Music campaign and sales decks for a US platform booking expert voices into the media.
Overview
EBO connects expert talent with radio, television, podcasts, conferences and digital publications through an AI-driven booking platform. Its mission, in its own words: democratise media access by revolutionising outdated systems through automation. Its creator-facing product, Vettify, vets and showcases talent.
Working remotely for a US company, I wrote EBO’s brand guidelines, designed the Vettify Music ad campaign, and built the 2024 media kit and a partnership deck for Morgan State University, all to American market standards.
The gap isn’t your talent.
Vettify Music speaks to artists who already have the credits and need the room. Deep violet, one volt-green badge, real artists in the booth, and lines written to land in a scroll: “Your credits already speak.” “You’ve earned the seat.”
A guideline for a brand that has to be fast.
Deep sea blue and volt green, a looping wordmark, the Vettify sub-brand and badge, and the rules that keep every post, banner and business card looking like the same company.
Typography: Paralucent · Graphik
A media kit that reads like the newsroom it sells to.
Deep navy, one electric lime, real faces and real coverage. Each spread answers one question a booker or sponsor would ask: who EBO is, who it books, where its talent has appeared, and how to work together.
Then a pitch built for one university and one election.
The Morgan State deck reframes the same platform for political coverage, matching subject-matter experts to outlets around the 2024 election timeline.
